I read an article from Good Magazine that asked the question if Nike and Apple are 
rejecting the US Chamber as a good marketing strategy, or really do care about the environment, and whether or not this is greenwashing.
Apple is the most recent to join a growing list of companies, mostly from the West Coast, that have quit its ties with the US Chamber of Commerce because of the Chamber’s opposition to the cap-and-trade legislation.
In my opinion this is not greenwashing. I believe this is just corporations following through on its corporate social responsibility.
Is it a good marketing strategy? Uh, yeah! Having a CSR program within your company and acting on it is good for every company, especially big mammoths like Nike and Apple. What I’d like to see from Apple is communication to its audience about its decision to reject its board seat at the US Chamber of Commerce.
By talking to its core audience will explain actions, create more credibility and open discussions among its audience. Creating transparency eliminates the doubt of greenwashing.
For more opinions on this topic read this Forbes article from Jon Entine.
