Responsibilities

“The Sr Publicist facilitates media relations and public relations activities for assigned lifestyle brands.”

• Create and distribute news releases and highlight sheets to proactively promote editorial content for brands and digital media.
• Leverage current industry events and trends to create opportunities that increase visibility of editorials.
• Develop and implement strategic plans to increase consumer and trade awareness of Endeavor clients.
• Develop public relations strategies that yield results that can be leveraged for marketing and sales purposes.
• Perform on-going outreach to develop and strengthen relationships with consumer print and broadcast media contacts as well as trade contacts.
• Respond to media inquiries in a timely manner. Provide editorial copy, images and/or coordinates interviews.

Skills/Experience

• Excellent command of language with strong telephone and interpersonal skills.
• Ability to create press material and interact effectively with internal and external contacts.
• Strong organization and follow-through skills required.
• Ability to prioritize workload and meet deadlines.
• Ability to research, assess and access resources.
• Strong computer skills and Internet familiarity.
• Strong writing skills.
• Ability to think creatively about brand content regardless of platform.
• Understanding of key databases such as Cision, Burrelles, etc.